Starting a Children’s Book Author Business: A Retiree’s Guide

Starting a Children’s Book Author Business: A Retiree’s Guide

Considering a new venture in retirement? Writing children’s books could be a promising way to generate income. This blog will explore the essential aspects of starting a children’s book author business. You’ll learn about the necessary skills, where to acquire them, and how to price your services. We’ll also discuss potential market niches and strategies for finding readers. Whether you’re an experienced writer or a complete beginner, this overview will provide valuable insights to help you get started on your new path as a children’s book author.

Understanding a Children’s Book Author Business

A children’s book author business involves creating engaging and educational content for young readers. As an author, you’ll be responsible for writing stories that captivate children’s imaginations while providing value to both them and their parents. This business encompasses various activities, from brainstorming story ideas and developing characters to drafting, revising, and finalizing manuscripts. Additionally, you’ll need to understand the publishing process, whether you choose to self-publish or work with traditional publishers. Marketing your books to reach your target audience is also crucial, ensuring that your stories find their way into the hands of eager young readers.

Skills Needed for a Children’s Book Author Business

To start a children’s book author business, there are several important skills you will need to develop. Even if your writing skills are currently average, there is plenty of opportunity for growth. Begin by focusing on improving your grammar and storytelling abilities. You can take writing courses, join writing groups, or practice regularly to enhance your skills. Creativity is also important, as you’ll need to come up with original ideas and characters that captivate young readers. Learning the basics of illustration can be beneficial, even if you plan to hire an illustrator, as it helps in visualizing how your stories will come to life. Patience and persistence are key, as writing a book can be a lengthy process requiring multiple drafts and revisions. Finally, being open to feedback is useful, as it allows you to improve your work based on input from editors, beta readers, and others in the industry.

Learning the Skills for a Children’s Book Author Business

As you approach retirement or are already retired, you might be wondering how to develop the skills needed to start a children’s book author business. Online resources are an excellent way to learn, with YouTube being a particularly valuable tool. YouTube offers a vast array of free tutorials and courses on writing, storytelling, and even basic illustration techniques. Channels like “Writing with Jenna Moreci” and “Reedsy” provide excellent guidance on writing and storytelling, including tips specifically for children’s books. “Draw with Jazza” is great for learning illustration basics. Additionally, local libraries often host writing workshops and book clubs that can help improve your writing skills. You can also consider joining writing groups or book clubs in your community, where you can share your work and receive constructive feedback. These options provide a supportive environment to develop your skills without a significant financial investment.

Start-Up Costs for a Children’s Book Author Business

Starting a children’s book author business doesn’t have to be expensive. The essential equipment and supplies you need are quite minimal. First, a reliable computer or laptop is important for writing and editing your manuscripts. You’ll also need word processing software, which can be free options like Google Docs. For brainstorming and drafting, a good supply of notebooks and pens can be very useful. If you’re planning to illustrate your own books, basic art supplies such as pencils, markers, and sketchbooks are necessary. Additionally, consider investing in a good printer for reviewing hard copies of your work. The start-up costs can be kept low by utilizing free online resources and focusing on the essential tools required for writing and illustrating. This approach allows you to begin your venture without a significant financial burden.

Profit Margins and Pricing Strategies for a Children’s Book Author Business

Understanding the profit margins and pricing strategies is crucial for making extra income in retirement through a children’s book author business. Typically, self-publishing a children’s book can yield a profit margin of 60-70% per book sold, especially when using print-on-demand services that minimize upfront costs. For example, if you sell a paperback book for $12, you might earn $7-$8 per sale after printing costs. You can also consider pricing eBooks lower, around $2.99 to $4.99, which can attract more buyers and yield a higher volume of sales

Increasing Income with Add-Ons in a Children’s Book Author Business

Enhancing your income through add-ons is a smart strategy for a children’s book author business. Consider offering personalized books where the child’s name and details are incorporated into the story, which can command a higher price. Another option is to create and sell related merchandise, such as coloring books, activity books, or plush toys based on your characters. Additionally, you can offer writing workshops or storytelling sessions, both in-person and online, to share your skills and knowledge with others. These add-ons not only diversify your income streams but also build a stronger connection with your audience, ultimately increasing your overall earnings.

Low Competition Niches with Good Sales Potential

  • Interactive Picture Books
  • Bilingual Children’s Books
  • STEM-Themed Stories (we expand on this one below)
  • Books for Children with Special Needs
  • Environmental Awareness Books

Expanding on STEM-Themed Stories
STEM-themed stories are a fantastic niche with low competition and significant sales potential. These books focus on subjects related to Science, Technology, Engineering, and Mathematics, making learning fun and engaging for young readers. With the increasing emphasis on STEM education, parents and educators are constantly seeking resources that introduce these concepts in an accessible and enjoyable way.

By writing STEM-themed stories, you can captivate children’s interest in these critical areas from an early age. For instance, you might create a series of books featuring young protagonists who solve mysteries using scientific principles or embark on exciting adventures involving technology and engineering challenges. These stories can be both entertaining and educational, sparking curiosity and a love for learning.

Moreover, STEM-themed books can be used in classrooms to supplement traditional curricula, providing a unique and interactive way for teachers to explain complex concepts. This niche appeals to a broad audience, including parents eager to support their children’s education, teachers looking for engaging classroom materials, and libraries aiming to expand their collections with diverse and informative content.

By focusing on STEM-themed stories, you can contribute to a growing movement that encourages children to explore and excel in these essential fields, while also carving out a lucrative and rewarding niche in the children’s book market.

How Do I Find Readers?

Finding readers for your children’s books can be straightforward and enjoyable, especially with the resources available today. Start by utilizing online platforms such as social media and author websites. Creating a dedicated website or blog for your books allows you to showcase your work, share updates, and connect with your audience.

Social media platforms like Facebook and Instagram are great for engaging with parents and educators, sharing snippets of your stories, and building a community around your books.  Below are examples of a few of the more popular Social media outlets

  • Facebook: Create a dedicated author page where you can share updates about your books, behind-the-scenes looks at your writing process, and interact with your audience. Join parenting groups, children’s book clubs, and educational forums to share your work and participate in discussions. Hosting live reading sessions or Q&A events can also engage your audience and build a loyal following.
  • Instagram: Use Instagram to share visually appealing content related to your books. Post illustrations, quotes, and excerpts from your stories to attract interest. You can also use Instagram Stories and Reels to share short, engaging videos about your books, writing process, or fun facts related to your stories. Collaborating with influencers or other authors in the children’s book niche can expand your reach.
  • Twitter: Share brief updates, interesting facts, and snippets from your books on Twitter. Use relevant hashtags like #ChildrensBooks, #KidsLit, and #StoryTime to reach a broader audience. Engaging with other authors, educators, and parents on Twitter can help you build a network and gain more visibility for your books.
  • Pinterest: Create boards dedicated to your books, including character art, story inspirations, and educational activities related to your books. Pinterest is a great platform for reaching parents and teachers looking for resources and inspiration for children’s activities and reading material.
  • YouTube: Start a YouTube channel where you can share book readings, storytelling sessions, and author insights. Creating engaging videos that appeal to children and parents can help you build a dedicated following. You can also collaborate with other children’s book authors or educational content creators to reach a wider audience.

Wrapping Up

Starting a children’s book author business can be an exciting and rewarding way to earn extra income during your retirement. By developing your writing skills, exploring engaging niches, and leveraging accessible resources, you can create captivating stories that delight young readers. Whether you’re sharing timeless tales or educational adventures, your books have the potential to make a positive impact. As you continue to explore this opportunity, remember that the primary goal is to generate additional income while enjoying the creative process. Embrace the journey ahead and take pride in the new venture you’re embarking on.

If you would like more side hustle ideas for either preretirement or retired people, please visit sidehustleforretirees.com.

Meta description:
Explore starting a children’s book author business in retirement. Learn key skills, find readers, and boost your income with creative stories

Tags: